NEW YORK (AP) — Anheuser-Busch’s flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn’t renew its deal.
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Bud Light official beer sponsor of NFL in 2011
Anheuser-Busch’s flagship brand Bud Light will be the official beer sponsor of the National Football League. The brewer’s announcement comes hours after rival MillerCoors announced it would not renew its deal with the league because it couldn’t agree on a price
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Anheuser-Busch to be NFL beer sponsor
Anheuser-Busch’s flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn’t renew its deal. Anheuser-Busch’s six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.
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Anheuser-Busch to be NFL beer sponsor in $1B deal
A person close to the National Football League says Anheuser-Busch is in talks to become the official beer sponsor of the league. Rival MillerCoors says it won’t renew its sponsorship.
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Report: Anheuser-Busch in talks to be official NFL beer sponsor
JOHANNESBURG — Football fans at this year’s World Cup in South Africa will be able to sample local brews while watching the games in fan parks after Anheuser-Busch InBev, the provider of the official tournament beer, decided against exercising its monopoly on World Cup events.
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AB InBev Lets Local Beer Supply World Cup Fan Parks (Beverage World)
Johannesburg – Football fans at this year’s World Cup in South Africa will be able to sample local brews while watching the games in fan parks after Budweiser, the official tournament beer, decided against exercising its monopoly on World Cup events….
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Budweiser stands aside, lets local beer supply World Cup fan parks (EARTHtimes.org)
JOHANNESBURG — Although football fans at 2010 World Cup stadiums will have to drink American beer because of Fifa’s sponsorship deal with brewer Anheuser-Busch Inbev, South African lager will be on offer at the official Fifa fan parks.
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World Cup: American beer at stadiums, SA beer at fan parks (The Natal Witness Group)